User Personas | POD05

User personas represent an application’s ‘real’ users that we can reference throughout the creative process to inform and validate our design. They can be used as a goal in what a designer wants their application to achieve and provide.

User Personas cover a few areas to distinguish their personality or habits.

  • Age
  • Sex
  • Occupation
  • Likes/Dislikes
  • Behavioural Patterns

As a designer, it is important to incorporate experience keywords in the same context that you would use to describe an actual person. This will make it simpler to design around and your audience will be able to identify accordingly.


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